Friday, July 6, 2007

more awards

No-Frills Brew

Hamburg's feldmann+schultchen design studios has two entries that won “Best of Best” recognition. One is this design for budget beer brewery 5.0 Original. The design is simple and cost-effective to produce because it is in one color, and ultimately, very effective. A different color code represents a different type of beer, such as black and white for pilsner and orange and white for wheat. And the case itself? A second-hand crate.



Time to Waste

Here and Now is a newspaper for adults, who consider themselves too busy for playing games. Designed by Germany's Catrin Sonnenbad, who is one of the contenders for the Junior Award, the pamphlet has several sheets of paper filled with ideas on how to waste time. Each page offers a different time-wasting exercise and is sprinkled intentionally with typos or uneven lines.



Fishing for Attention

Feldmann+schultchen design studios' second entry is packaging for Frischfisch (“Fresh Fish”). In profile, the revolutionary packaging looks like an airplane. But the wave shape on the top is a reminder of the origins of the package's contents: the sea. When stacked side by side, the quirky packets resemble the surface of the water, with a school of fish moving through it.

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